[By: Dr. Maryemma Graham]
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Diversity has become a vexed issue in the 21st century. Once it was a priority in our corporate and education sectors, with accountability for its implementation built in. Today, it has become that carefully crafted phrase one sees on websites, usually so watered down we pay scarce attention. Even when we were not guided by a
principle but by underlying marketing needs, diversity forced us to have many honest, if difficult dialogues. Now it seems that only members of “diverse populations” talk about or show concern for diversity. And we know what that means. In the last three years, I have been to too many strategy sessions —even at my own university—with the absence of any discussion of diversity. It seems to bother no one. If we ask questions about it, we are strangely inappropriate. If answers come, they serve to redirect the conversation. So we are often silent or vow to show our protest with our future absence.
If diversity is everybody’s concern, where did it go? When did we start letting the university, our administrators, our CEO’s off the hook? Was it only the intimidating presence of affirmative action legislation that “made” people do the right thing? Now that the pressure is off, it’s back to business as usual. While the concept is still with us, there’s no power behind it.
Can we blame social media for this shift, the place where everybody has a voice? After all, nobody is legally denied access anymore. The catchword “equal” is everywhere; we all expect jobs to say “equal opportunity employer.” Surely this suggests that a major goal of the civil rights movement has been accomplished.
But there’s a downside to the social media. To paraphrase Malcolm Gladwell here, the voices that seem to be the loudest are not those that offer constructive or balanced critique in good faith. Gladwell is correct: those who want to sway public opinion, present a biased point of view, and show disregard for facts, may have more to gain by social media than those who are more fact-driven. Social media can make us feel connected to each other, at the same time it can divide, exclude, and distort the truth. Our heavy reliance on it confuses us. We think we see what is not there; we think we know more than we do. We connect with like-minded people, and we assume this to be “most” people. We are, all of us, living in a world of illusions.
No one was better at creating illusions than Walt Disney. He had the unique ability to appropriate and collapse centuries of historical knowledge from ancient and modern cultures. He helped to turn entertainment and marketing into the institutions that are the fabric of our lives today. As he turned his own dreams into reality, creating newly imagined identities for us all to share, he ushered in an era that diminishes the need for any real knowledge while simultaneously clouding our vision of diversity. While Disney is not wholly responsible for the illusions of wealth accumulation that are pervasive,
disneyfication is synonymous with the post modernization of America and the world.